This questionnaire is designed to help you think about some of the important issues involved in creating a logo or brand identity, and to give us a basic understanding of your requirements so we can tailor our quotation or proposal to your needs.
Company
Department
Product
Special interest group
Service
Initiative or Scheme
Event
Organisation
Campaign
Charity
Place
If we’re rebranding or refreshing please provide some background information so we can understand your reasons and know what elements, if any, need to be kept
About You.
This is just a short statement to tell us the story of your brand; when you started, what you do and where you see it in the future
2b. Who are your clients, customers, users or target audience?
i) Businesses?
Eg law firms
Eg local, national, multi-national
ii) The Public?
Eg student, mother, professional, retired
Eg gaming, environmental issues
Eg Waitrose, IKEA, McDonalds
Please include their website if possible
3. YOUR LOGO OR BRAND IDENTITY
You can pick more than one
Urban
Rural/Natural
Premium/Luxury
Classy/Understated
Affordable/Budget
Simple/Unfussy
Gentle/Calm
Energetic
Serious/Hard Hitting
Fun/Lighthearted
Happy/Inspiring
Local
Global
Organic
Mature
Friendly/Approachable
Cool/Young
High Tech
Minimal
Childlike
Conventional/Traditional
Modern/Contemporary
Informative
3. YOUR LOGO OR BRAND IDENTITY
You can pick more than one
Website
Social Media
Stationery
Brochures
Exhibitions
Shop fronts and signs
Uniforms
Adverts
Merchandising
Packaging
Vehicles
4. OTHER CONSIDERATIONS
That's all we need for now!
Thanks for taking time to fill this in - we'll be in touch with a quotation shortly.