LOGO & BRAND IDENTITY QUESTIONNAIRE

This questionnaire is designed to help you think about some of the important issues involved in creating a logo or brand identity, and to give us a basic understanding of your requirements so we can tailor our quotation or proposal to your needs.

  •  Company
  •  Department
  •  Product
  •  Special interest group
  •  Service
  •  Initiative or Scheme
  •  Event
  •  Organisation
  •  Campaign
  •  Charity
  •  Place
If we’re rebranding or refreshing please provide some background information so we can understand your reasons and know what elements, if any, need to be kept

About You.

This is just a short statement to tell us the story of your brand; when you started, what you do and where you see it in the future

2b. Who are your clients, customers, users or target audience?

i) Businesses?
Eg law firms
Eg local, national, multi-national
ii) The Public?
Eg student, mother, professional, retired
Eg gaming, environmental issues
Eg Waitrose, IKEA, McDonalds
Please include their website if possible

3. YOUR LOGO OR BRAND IDENTITY

You can pick more than one
  •  Urban
  •  Rural/Natural
  •  Premium/Luxury
  •  Classy/Understated
  •  Affordable/Budget
  •  Simple/Unfussy
  •  Gentle/Calm
  •  Energetic
  •  Serious/Hard Hitting
  •  Fun/Lighthearted
  •  Happy/Inspiring
  •  Local
  •  Global
  •  Organic
  •  Mature
  •  Friendly/Approachable
  •  Cool/Young
  •  High Tech
  •  Minimal
  •  Childlike
  •  Conventional/Traditional
  •  Modern/Contemporary
  •  Informative

3. YOUR LOGO OR BRAND IDENTITY

You can pick more than one
  •  Website
  •  Social Media
  •  Stationery
  •  Brochures
  •  Exhibitions
  •  Shop fronts and signs
  •  Uniforms
  •  Adverts
  •  Merchandising
  •  Packaging
  •  Vehicles

4. OTHER CONSIDERATIONS